Graphic Design History

1450s Gutenberg´s invents movable type for printing

Johann Gutenberg is considered the inventor of the art of printing. Gutenberg´s technology made it possible to publish hundreds of copies that were exactly the same. An important feature of the movable metal type in Gutenberg´s invention was the ability to read proof and correct the finished type until printing began. His major publication was a Bible, which is often referred to as the 42-line Bible, and first appeared in 1455. By making publishments spreadable to many readers in different places at the same time, Gutenberg provided a powerful stimulus to public enlightenment and to debate. Which in several aspects can be compared to today´s digital revolution.


1920s Art Deco

All we think about when we hear Art Deco nowadays are «The Great Gatsby», but it´s more than that. Art Deco is quite known for its bold geometrics and high contrast colors. Some of the recogniziable stylistics characteristics for the era is symmetry, layered shapes, intricate line art, aerodynamic curves and metallic colors like gold and chrome. But the most important characteristca is an ambitious optimism for the modern world and its future. Which set the tone for the years after the first world war.

1950 Kitsch

«Kitsch» means «in bad taste» in German, and in arts Kitsch is used to describe pretentious, vulgar art and displays a lack of sofistication. It´s based on the idea that it is so bad that it´s good. The design was influenced by the rounded streamlined forms and enthusiasm for modern ideas form Art Deco, but took futuristic styles even further with dramatic curve and space-age forms. Also spiced with a great amount of atmoic and space.

Victor Moscoso – «The Man with Spiral Eyes» 1967. Source:

1968 Psychedelic

The Psychedelic style features swirls, obscure fonts transformed into shapes and bright colors, inspired by hallucinations. The name also refers to drugs that were popular on that time, and a lot of the design tried to visually express the felling of tripping out. Victor Moscoso and Wes Wilson are a few known designers from this period. What is seen as a common feature for many designers is using intense, vibrant color to create the «psycedelic» effect in pieces. This is often achieved by taking colors from the oppsite end of the color wheel.


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