Understanding Brand Identity

Look at the logos for Instagram, Mercedes and Mastercard and explain in your own words what you consider their identity to be. Do that for each one.


Instagram has been a part of my day ever since I first downloaded the app on my iPhone 3Gs in 2011. I view Instagrams brand as one of the worlds most known platform for publishing pictures, either as a brand or business or in private. Their newest logo shows that they are a modern tech business, who´s brand is that familiar to people that they no longer need to include their wordmark or brand name to be recognized. The brand has created a colour profile and cohesiveness throughout all their apps that makes all users know that apps like Boomerang, Layout and Hyperlapse is a part of the brand Instagram.

Source: https://www.imore.com/evolution-social-media-icon
Source: https://commons.wikimedia.org/wiki/File:Instagram_logo.svg


The brand identity of Mercedes is about expensive, safe and high quality cars to me. A car brand that is well known in the world, but that mostly the upper class can afford or lower class buy used when the car models get outdated to the upper class. The brand screams professional and expensive, which also the car design shows.

Source: https://www.benzinsider.com/2017/06/5-ps-that-make-mercedes-benz-brand-a-hit-to-consumers/


The worlds biggest (and maybe only?) credit card provider. A brand that you find at almost any bank provider in the world. The brand screams power and business to me, and the icons in the logo is so well known you know it´s a Mastercard just by seeing the red and yellow circles.

Source: https://danskebank.no/private-banking/kort-tjenester/kort-og-tjenester/world-elite-mastercard